Search Engine Marketing Fundamentals (SEO + PPC)

This 5-day short course is the best starter course for Search Engine Optimisation (SEO), by examining best practices and process, then implementing it on a website. This course will also cover the basics of Google Search Ads or Pay-Per-Click (PPC) ad campaigns, by setting up and launching an actual campaign. It starts with an introduction to search engines and how they work, followed by the main components of SEO and the attributes and examples of effective SEO. After a demonstration by the trainer, learners will then identify and implement On-page SEO fixes on a training website. Learners will create and publish SEO-friendly content for a blog on a training website, then finally, they will try their hand at creating their own Google Search Ads campaign.

Professional Certification
Search Engine Marketing Fundamentals (SEO + PPC) short course
  • Duration5 days
  • Delivery ModeIn-person
  • ScheduleIntense; 8 hours/day; 5 days
  • Workload40 hours/week
  • CertificationProfessional
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Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Learn the top SEO tips from Google’s playbook to top-rank and drive traffic to your website.

For many businesses, the main source of sales leads is the search engine channel when prospective customers search on Google for products and services. Websites appearing at the very top of search results command the largest share of purchases, but this requires considerable planning and technical skills because the competition for these spots is high. As a result, this area of marketing — lead generation — pays very well, and would be suitable for anyone who wants the challenge of acquiring specialised skills to leapfrog their peers. The 1-week short course is the perfect introduction to Search Engine Optimisation (SEO) and Google Search Ads (PPC) and is the only one in Australia where you’ll be actually creating SEO-friendly content and running Google Ad campaigns.

What Learners are saying about Our Course

Learner experience preview

  • Great value

    This course is worth the money because it’s an actual trainer running the online course and demonstrating how to run a campaign, instead of just pre-recorded videos and quizzes.

  • Intense

    You will DEFINITELY learn a lot from this course, but be prepared… it’s intense because you actually have to do the work during the sessions. Trust me, this is not one of those online classes where you can just leave it on and walk away.

  • Better than uni

    I should have done the diploma instead of uni! After 3 years at uni majoring in marketing, I didn’t learn anything useful and wasn’t confident in applying for jobs. But after just one year in this course, I learned so much and I even scored an internship from this. Thanks!

  • Learn from real pros

    I’ve attended a few courses before Next Level Academy, and many can teach you what you have to do and why you have to do it, but this course actually teaches you how to do it. The trainers have actual experience and are marketing experts, so you feel like you are being mentored by someone who can help you in your career.

Topic Information

This Short course comprises the following daily workshop topics:

Course Brief Description

In this session, participants will be introduced to SEO, followed by the principles of SEO-friendly content. Participants will then create a customer persona and customer journey map, which will be used to plan SEO-friendly content.

Course Impact

You will develop the knowledge and skills to increase traffic and leads to an organisation’s website from the search engine channel through a combination of organic and paid content; all of which is generally expected only of early-career professionals with more than six months of work experience.

Course Sample Portfolio Name

Sample Portfolio - Customer Persona

Course Sample Portfolio Image

Sample portfolio - Customer Persona

Train With Industry Experts Who Can 'Walk The Talk'

  • Kenneth Yap

    Lead Trainer & Assessor

    Kenneth Yap’s marketing career spans nearly 30 years, with both client-side and agency experience across several countries including Australia, United States, Malaysia, and Singapore. He has led projects and teams in market research, brand strategy, new product development, e-commerce, and retail marketing. His training and mentoring approach is demonstrative, pragmatic, detail-oriented; and believes that the best learning comes from mistakes and failures. He is a nationally certified Trainer and Assessor.

  • Mojib Temuri

    Trainer & Assessor

    Mojib is enthusiastic and passionate about anything to do with digital marketing. He is currently the Marketing Coordinator for a landscaping company, giving him specialised experience in e-commerce, SEO, and B2B marketing. His training and mentoring approach is friendly, learner-centric, and hands-on; and he believes that the most important marketing trait is a curiosity about the customer persona. He is a certified Workplace Mentor.

  • Nishanth Lakshmanantham

    Specialist Trainer & Assessor

    Nish founded and runs Zlick Digital, a digital marketing agency based in Perth that specialises in web design, SEO, and Google Ads. An engineer by training, he specialises in SEO strategy and Google Analytics because of its clear link to leads and sales. His training and mentoring approach is systematic and big-picture thinking; and he believes that good marketing starts with sound commercial thinking. He is a certified Workplace Mentor.

Power-Ups For Your CV

This short course offers a professional certificate and a digital badge to showcase your Search Engine Marketing skills in your CV and LinkedIn profile.

  • Next Level Academy- Sample Certificate- Search Engine Marketing

  • NLA Digital Badge - Search Engine Marketing - Badge

  • Next Level Academy- Digital Marketing-Sample Portfolio-On-page SEO WordPress

  • Next Level Academy- Digital Marketing-Sample Portfolio-Keyword Research Planning SEO Ahrefs SEMRUSH

  • Next Level Academy- Digital Marketing-Sample Portfolio-Paid Search (PPC)

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Learn the top SEO tips from Google’s playbook to top-rank and drive traffic to your website.

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